How We Design Your Digital Menu Board - Jason

Amazing… My Cannabis Shop just got offered a Free 50 Inch TV with Equipment which includes some educational content and advertising + some of my own advertising.  And Service is Free! What a great deal!

That’s Awesome! Question though… Why is it that they are willing to give you all of this? 

How We Design Your Digital Menu Board - The Initial Call
How We Design Your Digital Menu Board - Jason

Hmm… Good question. That does sound a bit odd when you mention it. 

The truth is each of the customers YOU Attract are worth a lot of money.. especially to advertisers. That’s money you’re just giving away!

How We Design Your Digital Menu Board - The Initial Call
How We Design Your Digital Menu Board - Jason

Damn… I hadn’t thought of that.

Lol, EXACTLY!

So lets look at this a little more closely – Say you have 100 customers visit your store lobby on a daily basis for about 4 minutes on average.  Great. Now that you have this free TV there will be about 4 Minutes of advertising they will see all of which you have a total of 1 minute..  This means you have handed over 3/4ths of your messaging to someone else – for FREE!

How We Design Your Digital Menu Board - The Initial Call
How We Design Your Digital Menu Board - Jason

I don’t mind ads so much, but if they’re not catered to my needs then that’s really going to take away from my customer’s experience. How do I control that?

What if by controlling all your advertising you could increase your per customer daily revenue by just $5.. That would end up being $500 extra dollars per day (100x$5) or $15,000 a month.

In other words in 1 Day you have just paid for your Free TV and Equipment. As anything in Life… Free isn’t always Free. In this case Free could cost you $15,000 a month or $180,000 a year.

How We Design Your Digital Menu Board - The Initial Call
How We Design Your Digital Menu Board - Jason

Now that $149 monthly service is making a lot more sense!

Exactly! keep in mind with the Divvy system if you wanted to Sell Vendor Advertising to be placed on your TV you could. This would put you in complete control and allow you to make additional money off your TV!

How We Design Your Digital Menu Board - The Initial Call