STRATEGY GUIDE
Driving Passive Upsells: The "Ad Pocket" Menu Strategy
When transitioning your inventory for a new seasonal rotation, getting customers to notice high-margin add-ons is a challenge. Relying on standard, text-heavy menu lists to do the heavy lifting rarely works. Customers naturally scan lists for the items they already know they want, making it incredibly easy for them to gloss right over your most profitable new drops.
To actively increase your average basket size without forcing your budtenders into aggressive sales pitches, you need a visual strategy that intentionally interrupts the shopper’s scanning pattern.
Enter the Ad Pocket strategy
An “Ad Pocket” is a dedicated, highly contrasted visual zone on your digital menu that completely isolates a single add-on or promotion from the rest of your inventory list.
Instead of adding a fast-acting edible to the bottom of a 30-item text category, you carve out a specific, graphics-driven section of the screen just for that one item. While the customer is standing in line, that isolated graphic acts as a visual speed bump. It forces them to process a new piece of information, triggering an unplanned impulse buy right before they reach the register.
Rethinking Your Screen Real Estate
Many operators set up their digital signage during their initial onboarding and rarely rethink the layout, often leaving a static store logo sitting in a prime zone all day. While branding is important, that space could be actively driving revenue.
Divvy makes it easy to carve out these active Ad Pockets without disrupting your main menu. You can simply anchor them at the top or bottom of your portrait screens, or dedicate the left or right side of a landscape display to create a natural visual break that captures attention.
An isolated visual zone (right) instantly draws the eye away from standard text lists.
What to Feature in Your Ad Pockets
These isolated zones are perfect for casually rotating high-margin product spotlights, seasonal cannabis holidays, time-sensitive daily deals, or quick reminders for shoppers to use their loyalty points before checking out.
Executing Without the Friction
The biggest bottleneck to running effective in-store promotions is usually the time it takes to design them. If updating your screens requires a graphic designer, those impulse sales get left on the table. Whether you didn’t include Ad Pockets during your initial setup or you’re just ready to upgrade from a static logo, Divvy’s Custom Layouts package eliminates that friction.
You can plug your strategy into pre-built, eye-catching templates and deploy deals on the fly, keeping your screens fresh and maximizing your basket size without the design headache.
