Do #1
“Introducing New Brands and Products at a Discount”
Offering a small discount on new
products helps drive awareness and
encourages customers to try them.
It also builds brand recognition
for new items in your store.
Do #2
“Pricing Your Products For Expected Discounts”
Price products strategically to
accommodate for discounts,
especially for higher-end items
that may need a deeper price
cut to move.
How It Should Work
If certain products are likely to be harder to sell, price them slightly
higher than MSRP to allow for a discount. For example, a $22 product
can be discounted by $5, making it more appealing without affecting
your margins.
When launching a new product, a 10% discount can help boost sales and
get customer feedback faster. Highlighting these new items as part of a
limited-time offer makes them more attractive and increases their chances
of success.
