Do #1
“BOGOS within a brand (Same brand - Different categories)”
Customers love their favorite brands. Offering a BOGO deal across product categories within the same brand is a great way to encourage them to try something new.
Do #2
“Advertise Buy 2, Get 2 Free instead of BOGO”
A “Buy 2, Get 2 Free” deal can boost
sales by encouraging customers to
buy more. The phrasing often
encourages customers to purchase
in larger quantities.
How It Should Work
Customers will likely buy more when presented with
“Buy 2, Get 2 Free” because it makes them feel like
they’re getting more value. It’s a subtle way to increase
the amount they purchase while offering flexibility for
customers who only need a few items.
Let’s say a popular $10 edible pairs with an unpopular one. A $15 combo deal moves both products together, making the less popular item more appealing. This upsell helps you reduce stock without sacrificing your bestsellers.
