For Retail Marketing In
The Cannabis Industry
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TV MENU AND PROMOTION DOS
DO #1: Make Menus Organized, Consistent, and Digestible
Shopping in-store is very different from browsing online. Divvy’s digital menus help create a seamless link between your digital and physical presence. Clear, well-organized displays help guide customers to what they’re already looking for—and even what they didn’t know they needed.
How It Should Work
Most customers arrive with a general idea of what they want. Use clearly labeled sections (like Indica, Sativa, Hybrid for flower or Gummies, Brownies, Drinks for edibles). This makes it easier to browse. Choose which product info to show—like THC levels or brand—based on what’s most useful for your audience.
DO #2: Keep Customers Engaged by Rotating Your Deals
Changing deals regularly keeps your store fresh and customers coming back. New offers introduce different products, keep attention high, and let you test what works.
How It Should Work
Frequent visitors should feel rewarded with variety. If deals stay the same, shoppers may lose interest. Swap in similar products to avoid excluding categories. For example, after featuring 510 Distillate Vapes, rotate in Live Resin Vapes for the next deal cycle.
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