For Retail Marketing In
The Cannabis Industry
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MULTI-BUY DOS
DO #1: Clear Product Categories, Clear Prices, and Clear Brands
Move slow-selling products by pairing them with popular ones in a combo deal. This helps you sell both, reduces losses, and introduces customers to new items.
How It Should Work
Let’s say a popular $10 edible pairs with an unpopular one. A $15 combo deal moves both products together, making the less popular item more appealing. This upsell helps you reduce stock without sacrificing your bestsellers.
DO #2: Entice Customers With Unexpected Offers
Think beyond price—create combos that fit your customers’ needs. Pairing products by use or benefit can help increase sales while offering value.
How It Should Work
Frequent visitors should feel rewarded with variety. If deals stay the same, shoppers may lose interest. Swap in similar products to avoid excluding categories. For example, after featuring 510 Distillate Vapes, rotate in Live Resin Vapes for the next deal cycle.
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