Do #1
“Reduced Costs for Prominent Features”
If a product is already selling well, it makes sense to highlight it in-store. Featuring it on Divvy menus often boosts sales—and manufacturers are often open to reducing costs on bulk orders in exchange for this exposure. This results in faster turnover, fresher stock, and stronger brand
relationships.
Do #2
“Maintaining relationships to advertise and sell relevant product”
A strong brand relationship can drive traffic and help you stay ahead of trends. Work with distributors to create deals on older inventory and build visibility for new releases. Aligning your efforts benefits both your store and your partners.
How It Should Work
Customers will likely buy more when presented with
“Buy 2, Get 2 Free” because it makes them feel like
they’re getting more value. It’s a subtle way to increase
the amount they purchase while offering flexibility for
customers who only need a few items.
Let’s say a popular $10 edible pairs with an unpopular one. A $15 combo deal moves both products together, making the less popular item more appealing. This upsell helps you reduce stock without sacrificing your bestsellers.
