For Retail Marketing In
The Cannabis Industry
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EVENT SPECIAL DOS
DO #1: Preparing for the event is just as important as the event itself
Big events like 4/20 require planning. Offer pre-game bundles or spend-based perks to offset early-month sales dips and keep customers engaged before the big day.
How It Should Work
Predictable behavior = a chance to stay ahead. Reward early shoppers, keep sales flowing, and lock in loyalty before the competition does.
DO #2: Appealing to multiple demographics and forcing comparisons
Offer bundle deals across price tiers to hit every budget. Creating side-by-side comparisons (like premium vs. budget vapes) helps customers feel like savvy shoppers—and often ups their spend.
How It Should Work
Events are a chance to influence buying behavior. Offering options at all levels ensures everyone can participate— and makes premium options look even more appealing.
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