For Retail Marketing In
The Cannabis Industry
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BRAND PARTNERSHIP DOS
DO #1: Reduced Costs for Prominent Features
If a product is already selling well, it makes sense to highlight it in-store. Featuring it on Divvy menus often boosts sales—and manufacturers are often open to reducing costs on bulk orders in exchange for this exposure. This results in faster turnover, fresher stock, and stronger brand relationships.
How It Should Work
Focus your marketing on products that are popular or offer store-specific incentives. With so many overlapping brands across stores, it’s important your audience knows what makes your selection unique.
DO #2: Maintaining relationships to advertise and sell relevant product
A strong brand relationship can drive traffic and help you stay ahead of trends. Work with distributors to create deals on older inventory and build visibility for new releases. Aligning your efforts benefits both your store and your partners.
How It Should Work
Older products can lose appeal quickly. Coordinate special offers with brands to clear space and refresh your shelves with new drops. Customers notice when you’re in sync with the latest.
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