Do #1
“Preparing for the event is just as important as the event itself”
Big events like 4/20 require planning. Offer pre-game bundles or spend-based perks to offset early-month sales dips and keep
customers engaged before the big day.
Do #2
“Appealing to multiple demographics and forcing comparisons”
Offer bundle deals across price tiers to hit every budget. Creating side-by-side comparisons (like premium vs. budget vapes)
helps customers feel like savvy shoppers—and often ups their spend.
How It Should Work
Events are a chance to influence buying behavior. Offering options at all levels ensures everyone can participate— and makes premium options look even more appealing.
Predictable behavior = a chance to stay ahead. Reward early shoppers,
keep sales flowing, and lock in loyalty before the competition does
