For Retail Marketing In
The Cannabis Industry
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IN STORE MERCH DOS
DO #1: Using merchandise as to incentivize spending
Customers love repping their favorite brands. Use merch (shirts, hats, etc.) as a reward for spending thresholds. It’s low cost to you, but high value to them.
How It Should Work
A free hoodie with a $150 spend makes that hoodie feel premium. Bonus: they’re now walking around advertising your store.
DO #2: Keep Things Fresh and Limit Quantity
Limited merch drops build hype. Whether it’s a one-time design or a seasonal release, scarcity drives interest and excitement.
How It Should Work
Exclusive merch builds brand loyalty. Keep customers engaged by making your releases feel special—and keep old favorites fresh with small twists like new colors.
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