For Retail Marketing In
The Cannabis Industry
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LOYALTY / RETENTION DOS
DO #1: Getting Customers to participate in your rewards/loyalty program
Use your displays to clearly communicate what your loyalty program offers. QR codes make sign-up easy, and checkout placement makes it visible.
How It Should Work
Customers are cautious with personal info. Make sign-ups feel voluntary and secure, and show immediate value to build trust.
DO #2: Visually Feature Rewards and Loyalty Incentives
Even loyal customers may not realize they’re earning rewards. Use Divvy displays to show what purchases earn points or what points can buy.
How It Should Work
When customers see rewards as value-adds, they spend more. Clear point info = more engagement = better retention.
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