For Retail Marketing In
The Cannabis Industry
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BOGO DEAL DOS
DO #1: BOGOs within a brand (Same brand – Different categories)
Customers love their favorite brands. Offering a Buy One Get One deal across product categories within the same brand is a great way to encourage them to try something new.
How It Should Work
If a customer buys a popular flower product, offering a free concentrate from the same brand can help them discover a new item. This builds brand loyalty while introducing fresh products to your store.
DO #2: Advertise Buy 2, Get 2 Free instead of BOGO
A “Buy 2, Get 2 Free” deal can boost sales by encouraging customers to buy more. The phrasing often encourages customers to purchase in larger quantities.
How It Should Work
Customers will likely buy more when presented with “Buy 2, Get 2 Free” because it makes them feel like they’re getting more value. It’s a subtle way to increase the amount they purchase while offering flexibility for customers who only need a few items.
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