For Retail Marketing In
The Cannabis Industry
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DAILY DEAL DOS
DO #1: Clear Product Categories, Clear Prices, and Clear Brands
Labeling prices and product types clearly helps your deals work harder. Many top brands offer products across categories—so it’s key to show what’s included, grouped in a way that encourages browsing and discovery.
How It Should Work
Most customers stick to favorite brands and familiar categories. By grouping similar items together, you make it easier for them to branch out. This encourages impulse buys and brand awareness, especially with lesser-known products.
DO #2: Keep Customers Engaged by Rotating Your Deals
Changing deals regularly keeps your store fresh and customers coming back. New offers introduce different products, keep attention high, and let you test what works.
How It Should Work
Frequent visitors should feel rewarded with variety. If deals stay the same, shoppers may lose interest. Swap in similar products to avoid excluding categories. For example, after featuring 510 Distillate Vapes, rotate in Live Resin Vapes for the next deal cycle.
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