Welcome to the first episode of Move Masters!
In this episode of Move Masters with Seed Cannabis Co., we sit down with Kaylee Hopkins, who shares her experience and insights on how dispensaries can effectively use their digital signage, highlighting key factors for success.
Kaylee explains how Seed Cannabis Co. uses digital signage layouts and templates to keep their branding consistent and show customers what they care about, like daily deals and promotions. She also mentions how their social media helps them engage with their audience and support their overall efforts.
Chapters
0:00 Introduction
00:25 Describe Store Layout and Overall Strategy
01:23 Why Run Promotions Alongside Your Menus?
01:58 How Your Strategy Affects Decisive and Indecisive Customers
02:43 What’s Your Strategy For Brand Concistency?
03:04 Videos or Images: Which Is More Effective on Digital Signage?
04:11 How Often Are You Changing Your Content?
04:44 How Does Your Team Come Up with Offers?
05:24 What Tools Do You Recommend?
05:52 How Do You Prioritize Your Promotions?
06:19 What’s Your Process for Scheduling Content to Divvy?
07:07 Can You Describe Your Content’s Layout?
08:01 What Challenges Have You Faced with Digital Signage?
08:27 Do You Receive Any Feedback from Clients?
About Move Masters
Move Masters is our interview series connecting with outstanding professionals from the cannabis retail industry who use their TV menus and content to drive sales and enhance the customer experience in their dispensaries.
Have you tried any of the strategies Kaylee mentioned in the video? Are there other topics you’d like us to discuss with experts in the cannabis retail sector?
Leave us a comment on YouTube! Link To The Video
For more updates and content, follow us on social media:
Instagram: @divvydigital
LinkedIn: Divvy Digital
“The most trusted Digital Signage Partner in the Cannabis Industry”
